Balsamroot Landscaping
Print EDDM campaign and landing page
The Partner
Balsamroot Landscaping wanted to jump start their season for spring by running an every-door-daily-mail campaign with accompanying landing page.
Summary
(TL;DR)Balsamroot Landscaping lacked an official website to capture interested customer leads. We built a custom website as well as accompanying landing pages specifically for their marketing campaigns.
The result: A dedicated landing page for their spring sale resulted in a return of 1200% on their ad spend in marketing.
.Services Provided
The Challenge
Balsamroot Landscaping needed a professional web presence to match their growing reputation and prepare for seasonal growth.
They lacked a central landing page to establish credibility and convert leads.
In addition, they needed a targeted promotional campaign for spring services, a print mailer, and a digital marketing funnel that could track and convert ad traffic.
The company also needed help integrating form responses with their email system and setting up analytics to measure their return on marketing efforts.
The Strategy
To meet these needs, we implemented a multi-pronged strategy focused on both print and digital growth:
- Launched a new landing page for their seasonal spring campaign which was optimized for conversion.
- Created a print flyer for their EDDM (Every Door Direct Mail) campaign to reach new local customers.
- Integrated lead forms with email to automate communication and follow-up.
- Set up Facebook and Google Ads conversion tracking to measure campaign success.
- Optimized SEO to improve search engine rankings and organic traffic.
The Results
The campaign delivered outstanding returns across digital and print efforts:
- 1200% Return on Ad Spend from the EDDM flyer campaign, measured through tracked leads and conversions.
- First page Google SERP for relevant local keywords, like "gardener" and "yard cleanup".
Key Takeaways
Old-school tactics still work: Using print marketing, including postcards and local flyers, helped build trust with customers in the community — proving that print can be paired with online landing pages for a powerful combination.
SEO takes time, so start early: Launching the website in winter allowed local SEO to mature during the off-season, setting Balsamroot Landscaping up for strong visibility when the busy spring season hit.
Shared values build loyalty: Customers weren't just looking for landscaping — they wanted to support businesses that felt human, local, and aligned with their values. Positioning Balsamroot Landscaping as trustworthy and community-centered made a measurable difference in lead quality.
Testimonials
“I completely trust her impeccable judgement on user experience. She has deeply and tenaciously solved every technical challenge I've seen her encounter.”
Michell Huffmenne
Senior Engineering Leader - Chronosphere
“I have more customers reaching out than I know what to do with. I actually had to start a waitlist because so many people are reaching out. I'm getting 10x the client load that I had before!”
Jessica Arnell
Owner - Balsamroot Landscaping
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