Fernette Cleaning Company
A high converting landing page and custom e-commerce store
The Partner
Fernette Cleaning Company wanted to increase their leads so they could grow their cleaning business, all while launching a new e-commerce side of their business.
Summary
(TL;DR)Fernette Cleaning Company’s website lacked the tools needed for growth. We built a custom Shopify store, added email marketing, set up analytics tracking, created a service landing page, and improved SEO.
The result: 400% more service leads and a 300% increase in sales
.Services Provided
The Challenge
Fernette Cleaning Company needed a scalable and professional online store and landing page .
Their existing Wix website lacked the necessary features for growth, including advanced e-commerce capabilities, effective email marketing, and detailed analytics.
The company sought a solution to streamline its cleaning service bookings and boost online product sales.
The Strategy
To address these challenges, we executed a full digital transformation by:
- Migrated from Wix to Shopify by building a custom and owner configurable theme.
- Implemented email marketing campaigns to nurture leads and drive repeat sales.
- Setup up user analytics tracking and created operating procedure for UTM codes to measure the effectiveness of marketing efforts.
- Built a custom landing page tailored for cleaning service bookings.
- Optimized SEO to improve search engine rankings and organic traffic.
- Mobile Responsive Development to enable a great experience for mobile shoppers.
The Results
The results exceeded expectations, with significant improvements across key metrics:
- 400% increase in service leads from the new cleaning service landing page.
- 300% increase in e-commerce sales, driven by Shopify's enhanced functionality and targeted marketing efforts.
- Improved tracking and insights, enabling data-driven decision-making for future growth.
Fernette Cleaning Company now has a high-performing online offering that supports both its service and product offerings, setting the stage for continued success.
Key Takeaways
Landing pages drive conversions: Moving to a single landing page to establish trust, testimonials, and a portfolio for cleaning service bookings resulted in a 400% increase in leads, proving the impact of a streamlined user experience.
Mobile-first matters: Responsive design ensured a seamless shopping experience, driving engagement and improving conversions across all devices.
Data powers smarter marketing: Implementing analytics tracking and standardized UTM codes gave Fernette Cleaning Company the insights needed to optimize future campaigns.
Testimonials
“I completely trust her impeccable judgement on user experience. She has deeply and tenaciously solved every technical challenge I've seen her encounter.”
Michell Huffmenne
Senior Engineering Leader - Chronosphere
“I have more customers reaching out than I know what to do with. I actually had to start a waitlist because so many people are reaching out. I'm getting 10x the client load that I had before!”
Jessica Arnell
Owner - Balsamroot Landscaping
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