Fernette Cleaning Company
A high converting landing page and custom e-commerce store
The Partner
Fernette Cleaning Company wanted to increase their leads so they could grow their cleaning business, all while launching a new e-commerce side of their business.
Summary
(TL;DR)Fernette Cleaning Company’s website lacked the tools needed for growth. We built a custom Shopify store, added email marketing, set up analytics tracking, created a service landing page, and improved SEO.
The result: 400% more service leads and a 300% increase in sales
.Services Provided
The Challenge
Fernette Cleaning Company needed a scalable and professional online store and landing page .
Their existing Wix website lacked the necessary features for growth, including advanced e-commerce capabilities, effective email marketing, and detailed analytics.
The company sought a solution to streamline its cleaning service bookings and boost online product sales.
The Strategy
To address these challenges, we executed a full digital transformation by:
- Migrated from Wix to Shopify by building a custom and owner configurable theme.
- Implemented email marketing campaigns to nurture leads and drive repeat sales.
- Setup up user analytics tracking and created operating procedure for UTM codes to measure the effectiveness of marketing efforts.
- Built a custom landing page tailored for cleaning service bookings.
- Optimized SEO to improve search engine rankings and organic traffic.
- Mobile Responsive Development to enable a great experience for mobile shoppers.
The Results
The results exceeded expectations, with significant improvements across key metrics:
- 400% increase in service leads from the new cleaning service landing page.
- 300% increase in e-commerce sales, driven by Shopify's enhanced functionality and targeted marketing efforts.
- Improved tracking and insights, enabling data-driven decision-making for future growth.
Fernette Cleaning Company now has a high-performing online offering that supports both its service and product offerings, setting the stage for continued success.
Key Takeaways
Landing pages drive conversions: Moving to a single landing page to establish trust, testimonials, and a portfolio for cleaning service bookings resulted in a 400% increase in leads, proving the impact of a streamlined user experience.
Mobile-first matters: Responsive design ensured a seamless shopping experience, driving engagement and improving conversions across all devices.
Data powers smarter marketing: Implementing analytics tracking and standardized UTM codes gave Fernette Cleaning Company the insights needed to optimize future campaigns.
Testimonials
“From start to finish Corinne was prompt to respond to questions-always able to explain things in a way that an internet noob, like me, could understand. This was such a big project for me, and I'm so glad I hired an expert that could get it done right”
Mysty Fernette
Owner - Fernette Cleaning Products
“I have more customers reaching out than I know what to do with. I actually had to start a waitlist because so many people are reaching out. I'm getting 10x the client load that I had before!”
Jessica Arnell
Owner - Balsamroot Landscaping
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