Strategic Design. Data-Driven Experiments. Profitable Results.
My services cover the entire customer journey—from optimized landing pages and high-converting sales funnels to user behavior analytics and targeted paid advertising.
I can help optimize your entire funnel, ensuring every interaction delivers maximum value and drives consistent, scalable growth.
Unlock Your Growth
My process starts with an audit of your landing pages, sales funnels, and analytics to identify where you're losing customers. I ensure your landing pages address the right pain points, your analytics capture key data, and your sales funnel builds trust and establishes value with your customers.
I developed a framework called VITAL which helps outline the most impactful areas of your website to focus and run experiments on.
Next, we collaborate to create a tailored strategy focused on high-impact user experience changes to improve your performance.
In addition, I can be an execution partner helping you deliver design, development, and copywriting changes. We can continue to optimize every element of your funnel—from landing pages to PPC campaigns.
Services
Optimized landing pages and sales funnels
We design and optimize high-converting user experiences tailored to your goals—whether for PPC campaigns, digital products, courses, lead generation, or as entry points into a larger sales funnel. This can include custom functionality to help automate your business needs.
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User behavior analytics
Without proper user analytics, you're flying blind and missing key insights into your customer needs. We install user behavior tracking, heatmaps, and session recordings to analyze and optimize your online offerings. This is often the foundation for conversion tracking, which is essential for profitable PPC campaigns.
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Conversion Rate Optimization (CRO)
Your conversion rate improves as a result of experimentation after analyzing your user behavior. We analyze user behavior and run A/B and multivariate tests to identify the copywriting and experiences that convert best. By defining key success metrics, we make data-driven decisions to optimize your conversions.
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Paid advertising
We focus on maintaining profitable campaigns for Meta and Google that not only bring traffic but also generate leads and sales. We can handle everything from keyword research and audience targeting to ad optimization and reporting.
Learn MoreTestimonials
“I completely trust her impeccable judgement on user experience. She has deeply and tenaciously solved every technical challenge I've seen her encounter.”
Michell Huffmenne
Senior Engineering Leader - Chronosphere
“I have more customers reaching out than I know what to do with. I actually had to start a waitlist because so many people are reaching out. I'm getting 10x the client load that I had before!”
Jessica Arnell
Owner - Balsamroot Landscaping
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