Paid Advertising
Misaligned Targeting Can Cost You 10x More Per Customer — And You Might Not Even Know It.
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The Conversion Blind Spot: Why 'Successful' Ad Campaigns Are Leaving Money on the Table
- Optimized campaigns need reliable conversion data to power their machine learning and find the right buyers
- Finding the right audience works only when conversion tracking properly identifies which users actually become customers
- Look-alike targeting depends on conversion data to find prospects similar to those who have already purchased
- Ad success performance stalls when platforms can't identify which interactions truly drive business value
- Wasted budget occurs when platforms optimize for proxy metrics instead of actual sales or leads
- Return on spend improves when better data leads to better targeting, lowering costs while increasing conversions
How We Help
Get Conversions Right: We implement precise conversion tracking through custom GTM setups that integrate with Meta Pixel and Google Ads. Our technical expertise ensures every meaningful customer action is captured and properly attributed, giving ad platforms the accurate data they need to optimize through machine learning while providing you with a unified view of your marketing performance.
Pinpoint Your Target Audience: We go beyond basic demographics to discover the specific audience segments most likely to convert. Using analytics and testing, we identify hidden pockets of opportunity where your marketing dollars work hardest. Our targeting strategies ensure your ads reach high-intent prospects who are actively searching for solutions like yours.
Speak to the Pain Points: We analyze your customers' journey to identify their challenges and motivations. By understanding what drives your audience, we craft messaging that resonates on a deeper level—showing them you truly understand their needs. This empathetic approach transforms generic ad copy into compelling communications that address specific problems your services solve.
Our services complete the full picture
We optimize the entire funnel—from ad click to checkout--we can help.
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Testimonials
“I completely trust her impeccable judgement on user experience. She has deeply and tenaciously solved every technical challenge I've seen her encounter.”
Michell Huffmenne
Senior Engineering Leader - Chronosphere
“I have more customers reaching out than I know what to do with. I actually had to start a waitlist because so many people are reaching out. I'm getting 10x the client load that I had before!”
Jessica Arnell
Owner - Balsamroot Landscaping
Ready to grow?
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